DuckDuckGo search option for Apple

DuckDuckGo rolled out as part of iOS 8 and OS X Yosemite

Last week, I talked about DuckDuckGo’s¬†face lift and launch of a new look. Turns out good and big things are happening for this tiny search engine. In yesterday’s Apple WWDC Keynote, it was announced that DuckDuckGo search engine will be part of the new version of Mac OS X “Yosemite” and featured as a private search option.

OS X Yosemite

OS X Yosemite – Apple WWDC 2014 Keynote

Google will still be the default choice for search. This is still a huge win for DuckDuckGo considering that it’s been natively integrated as part of Safari in the next versions of Mac OS and iOS 8 as an option.

Although¬†Google’s Android mobile operating system had 78% share of all users globally in Q4 2013. Apple’s iOS had just 18%. No doubt that’s still a significant number of users who can opt into the allegedly more secure and private search engine – DuckDuckGo.

It’s certainly interesting to witness how Apple further distances itself from Google, having chosen Bing to replace Google for all Siri-related search activity last year in iOS 7. Now giving users another search alternative – Apple seems to make a statement to be more “anti-google”.

Categories

Search