Tag : seo

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DuckDuckGo rolled out as part of iOS 8 and OS X Yosemite

Last week, I talked about DuckDuckGo’s face lift and launch of a new look. Turns out good and big things are happening for this tiny search engine. In yesterday’s Apple WWDC Keynote, it was announced that DuckDuckGo search engine will be part of the new version of Mac OS X “Yosemite” and featured as a private search option.

OS X Yosemite

OS X Yosemite – Apple WWDC 2014 Keynote

Google will still be the default choice for search. This is still a huge win for DuckDuckGo considering that it’s been natively integrated as part of Safari in the next versions of Mac OS and iOS 8 as an option.

Although Google’s Android mobile operating system had 78% share of all users globally in Q4 2013. Apple’s iOS had just 18%. No doubt that’s still a significant number of users who can opt into the allegedly more secure and private search engine – DuckDuckGo.

It’s certainly interesting to witness how Apple further distances itself from Google, having chosen Bing to replace Google for all Siri-related search activity last year in iOS 7. Now giving users another search alternative – Apple seems to make a statement to be more “anti-google”.

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This week in Search: Google Panda 4.0, eBay’s bad day, DuckDuckGo Relaunch

Google Panda 4.0

Panda 4.0 is here and has been effective since last Tuesday, May 20th.

Google Panda 4.0 update - Matt Cutts tweet

Google Panda 4.0 update – Matt Cutts tweet

If you happen to get the two cuddly animals confused (Panda vs. Penguin), a simple way to look at it is Panda targets content and Penguin targets links.  Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Major Search Blogs and Sites like Moz, Search Engine Land, Search Engine Watch, SearchMetrics have all given their 2 cents about it. I particularly like Barry Schwartz’s post on the biggest losers and winners after this Panda storm settles. So far the biggest losers seem to be ask.com, ebay.com and biography.com. 


eBay’s Bad Day

Last week certainly hasn’t been the best week for eBay. Beyond SearchMetrics recording eBay.com’s 33% loss in organic visibility, Dr. Peter Meyers from Moz also documented eBay’s fall from #6 in Moz’s Big 10 (Moz’s metric of the ten domains with the most “real estate” in the top 1) to #25.

Many SEO experts are looking to explain what eBay did wrong that’s caused this Google penalty. So far, the conclusions are not pointing to the latest Panda 4.0 as the major culprit. If this piques your interest, you can geek out on Refugeek’s deconstructing report on eBay’s organic loss. 

Refugeek observed that majority of pages that were removed from Google results were considered “doorway” pages. These were category or sub-category pages that eBay may have been creating and optimizing in part to boost rankings in search results. Tsk tsk, eBay! (It’s quite ingenious, actually!)


DuckDuckGo Relaunch

May 20th (last Tuesday) marks an important day for Search. Add to the list Google Panda update, eBay’s loss and now DuckDuckGo’s relaunch. Never heard of DuckDuckGo? It’s a search engine that advocates not tracking its users, unlike you-know-who (the one that hangs out with all the cuddly animals, HA!)

DuckDuckGo Smarter Search

DuckDuckGo Smarter Search

The Smarter Search interface does look pretty clean and non-cluttered. Above is a glimpse when you search for “Daft Punk”. It’s pretty cool how it’s connected to SoundCloud so you can load and play the audio tracks within the search results.


DuckDuckGo Places - Local Search

DuckDuckGo Places – Local Search

I’ll keep an eye out for DuckDuckGo’s local search product. After all, it is connected to Yelp and can be another touchpoint with your local business’ potential customers.

DuckDuckGo Meanings Search

DuckDuckGo Meanings Search

The idea is pretty similar to Google Cards but more in-depth and with a better user interface. The “cards” at the top are scrollable and also organized by categories “art/ entertainment”, “organizations”, “places” etc.